This Point Forward™ was a campaign created for The Young Ones Competition for an E-Insurance brand in Canada.
Problem: According to a study, a growing number of Canadian millennials are struggling significantly from mental health issues due to the pressures of real life and an oversaturated job market.
Solution: Although we can't cur mental illness, we can remind people even a bad situation can have a good outcome.
AD: Lauren Bellamy
CW: Lexi Warren